Samsung PROM
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- Overview Samsung PROM is an integrated content-management solution for digital signage that allows users to change contents in real-time based on measured audience characteristics such as size and demographics. Samsung PROM automatically detects and tracks viewers’ faces captured by high-resolution wide dynamic range (WDR) camera, which is called Samsung PROM. Samsung PROM generates data for advertisement played with digital displays by analyzing faces of people watching the displays. The Samsung PROM camera is easily installed on top of your screen, and the system is easy to set up and operate.
- Audience Counts Samsung PROM provides statistical information on the number, gender, and age group of viewers by recognizing and tracking faces of viewers. Advertising effectiveness can be easily measured as Samsung PROM provides the number of people who watched your advertisement. The statistics aggregates real-time audience data received from Samsung PROM into basic audience measurements at the Player or Server level. - Time-Based Statistics Show the audience size, number of viewers in total and for each demographic group, as a function of time. - Content-based Statistics Show the audience size, number of viewers in total and for each demographic group for each content, accumulated over specific time-periods.
- Smart Scheduling Smart scheduling enables users to increase advertising effectiveness by scheduling advertisements for optimized exposure to targeted viewers. Samsung PROM makes proactive advertising possible by analyzing viewers and selecting content which targets to the current demographics of viewers.
- Easy installation The “Samsung PROM” camera device can be easily installed on top of the Samsung LFD.
