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Privacy Act

(“Samsung Electronics Co., Ltd. (“Samsung Electronics”) values the personal information of its customers and strives to protect each customer’s personal information.)

Privacy Policy

Samsung Electronics values the personal information of its customers and adheres to this Samsung Policy (“the Privacy Policy”) established in compliance with all applicable laws and regulations including the Act on Personal Information Protection (Korean). The Privacy Policy may be amended from time to time in light of the enactment of any new laws and change of any existing laws, government policies, or Samsung Electronics other internal policies. Any revision of the Privacy Policy shall be announced on Samsung Electronics LFD.com Homepage (http://www.samsunglfd.com), or will be communicated to each customer individually. Please visit Samsung Electronics LFD.com Homepage (http://www.samsunglfd.com) for updates In case of any discrepancy between this Privacy Policy and any other privacy policies posted on the Samsung Electronics Homepage (www.samsung.com/sec), this Privacy Policy shall prevail. The provisions of the Privacy Policy are as follows:

Article 1 : General Provisions
Article 2 : Information Subject to Collection and Means of Collection
Article 3 : Collection and Use of Personal Information
Article 4 : Use, Provision and Sharing of Personal Information
Article 5 : Outsourcing the Processing of Collected Personal Information
Article 6 : Retention/Use Period and Destruction of Personal Information
Article 7 : Rights and Obligations of Customers and Samsung Electronics
Article 8 : Personal Information Manager
Article 9 : Taking Security Measures to Protect Personal Information
Article 10 : Transmission of Information of Advertising Nature
Article 11 : Announcement of Change to Privacy Policy

Article 1: General Provisions

Personal Information means information about an individual which can be used to identify that individual and includes his or her name and resident/alien registration number. (Personal information also includes any data that cannot be used to identify an individual in and of themselves but are capable of being so used when combined with other information).

Samsung Electronics values protection of personal information of its customers and strictly complies with all applicable laws and regulations on personal information protection including the “Act on Personal Information Protection” and “Guideline for the Protection of Personal Information” established by the Ministry of Public Administration and Security. Through this Privacy Policy, Samsung Electronics intends to inform its customers of the purpose and method of use of their personal information as well as the measures taken to protect such personal information.

Samsung Electronics posts this Privacy Policy on its Homepage to facilitate its access by the customers.

Samsung Electronics has established certain procedures necessary for revising the Privacy Policy. In addition, Samsung Electronics assigns version numbers to any revision of the Privacy Policy to allow its customer to refer to prior versions.

Article 2: Information Subject to Collection and Means of Collection

Samsung Electronics may collect its customers’ personal information as required for the purpose of providing certain services such as Samsung Electronics Product Marketing information to its customers as follows:

Information subject to collection
Subject to mandatory collection: name, telephone number and e-mail address
Method of Collection
MySingle, B2B integrated certification
Samsung Electronics has established a procedure whereby each customer may give or withhold his or her consent to the collection and use of his or her personal information

Article 3: Collection and Use of Personal Information

Samsung Electronics collects its customers’ personal information only to the extent necessary for the satisfactory provision of services as follows:

Information subject to Collection Purpose of Collection Retention
and/or Use Period
Mandatory
  • Name
  • Telephone Number
  • E-mail
  • To process personal information and to identify individuals by an outside firm when it is required to make corrections and changes to specific individual’s personal information.
  • To provide Samsung Electronics marketing information
The duration of consent is indefinite and continues until revoked
Optional none

Please note, however, that Samsung Electronics does not collect any sensitive information relating to race, national origin, ideological or political beliefs, place of birth, criminal records, health, or sex life which may result in violation of the human rights.

Article 4: Use, Provision, and Sharing of Personal Information

Unless a customer’s consent is given or unless stipulated otherwise in the applicable laws and regulations, Samsung Electronics shall neither use any of his or her personal information nor provide such personal information to persons, corporations or organizations for purposes other than those stipulated in Article 3 (Collection and Use of Personal Information) herein. Notwithstanding the foregoing, Samsung Electronics may use and provide personal information to others for purposes other than those stipulated in Article 3 if :

all rights and obligations of the service provider handling the personal information provided by Samsung Electronics have disposed of or transferred to another party, provided, however, that, Samsung Electronics notifies its customers of such transfer or disposal in advance and offers its customers an option to revoke their consent;

Samsung Electronics obtains the consent of its customers after sending an e-mail notification or serving a prior written notice specifying the details of the proposed recipient of their personal information, the purpose of the proposed use, the information proposed to be shared, the customers’ right to withhold consent, and the implications of withholding consent, if any.

The personal information of a customer may be provided to a third party without his or her consent in accordance with the applicable laws and regulations if:
Samsung is required to provide certain services pursuant to a service contract;
the information is requested by a government agency for the purpose of conducting an investigation in accordance with the applicable laws and regulations; or
the personal information in question is to be used for the purpose of conducting a study, market survey or statistical analysis and will not result in identification of any individual.

Article 5: Outsourcing of the Processing of Personal Information

For the purposes of providing customer service, Samsung Electronics may outsource the processing of personal information as follows:

Outsourced Service Provider Details
- Samsung EDS System management, operation, etc.

When outsourcing the processing of its customers’ personal information, Samsung Electronics will require the service provider to adhere to the instructions on the protection of personal information, maintain confidentiality, refrain from transferring or disclosing the personal information to a third party, assume liability for any damages, and return/dispose of the personal information immediately after the termination of the contract period and maintain hard and electronic copies of the outsourcing contract.

In the event of any changes to the terms of the outsourcing contract, Samsung Electronics shall notify its customers of the changes using at least two of the following means: e-mail, phone, SMS, or any other similar means.

Article 6: Retention/Use Period and Destruction of Personal Information

After fulfilling its objectives of collection and/or use of its customer’s personal information, Samsung Electronics shall dispose of the information immediately.

Notwithstanding the foregoing, Samsung Electronics may retain certain personal information of its customers for the period permitted under the applicable law in the event that Samsung Electronics is required to do so for the purpose of verifying certain details of certain transaction, pursuant to the applicable laws and regulations including the Commercial Code (Korean) or pursuant to its internal policies.

※ Retention of information in accordance with the applicable laws and regulations (Commercial Code, Framework Act on National Tax, Act on Consumer Protection in Electronic Commerce Transactions (Korean), etc.)

Information subject to Retention Retention Period
- Records related to contract or revocation of application 5 years
- Records related to payment and supply of goods 5 years
- Records related to consumer’s complaint or dispute 5 years

Procedures for and means of disposal

Procedures for disposal
Each customer’s personal information will be transferred to a discrete database and subsequently be disposed of after a certain period of time in accordance with the internal policies and the applicable laws (refer to the Retention/Use Period above) and will not be used for purposes other than those permitted under the applicable laws and regulations.

Means of disposal
Any hard copies of personal information shall be disposed of by shredding or burning. Any electronic files of personal information shall be destroyed irretrievably using appropriate technological means.

Article 7: Rights and Obligations of Customers and Samsung Electronics

Each customer is entitled to request an inspection, change, removal, or suspension from use or retention of his or her personal information and/or withdraw his or her consent to the use and retention of his or her personal information. In the event that a customer requests an inspection, change, removal, or suspension from use or retention of his or her personal information, Samsung will take appropriate measures to comply with such request without any delay after verifying the identity of the customer. Each customer may make the above request by calling 1588-3366 or communicating with the Samsung Electronics Personal Information Manager and staff by mail, phone, or e-mail.

In the event that a customer requests a correction of any error in his or her personal information, Samsung Electronics will refrain from using or providing the personal information in question until the correction has been made. In addition, if an erroneous piece of personal information has already been provided to a third party, Samsung Electronics shall ensure that the appropriate correction is made without delay to the personal information that is in possession of the third party.

Upon request by a customer, Samsung Electronics will destroy his or her personal information in accordance with the policy stipulated in Article 6 herein or any applicable laws and regulations and take appropriate measures to prevent such information from being inspected or used for purposes other than those stipulated in Article 3.

Each customer is advised to provide accurate personal information. Each customer shall be responsible for any damages resulting from any inaccuracy in the personal information he or she has provided. In the event that a customer provides false or misleading information, he or she may forfeit his or her rights as a Samsung customer.

Each customer has the right to receive protection of his or her personal information and has the obligation to protect his or her personal information and refrain from infringing another person’s right regarding that person’s personal information. Each customer is advised to prevent any leakage of his or her personal information and to refrain from damaging another person’s personal information. Any customer who infringes another person’s personal information or commits defamation by violating the foregoing obligations may be penalized in accordance with the applicable laws.

Protection of Personal Information of Minors
Samsung Electronics does not collect any personal information of minors.
However, in the event that Samsung Electronics is required to collect any personal information of a minor for reasons relating to any payment or delivery, Samsung Electronics will obtain the consent of his or her legal guardian in advance and destroy the personal information collected immediately after the execution of the transaction in question. In addition, Samsung Electronics will take certain cautionary measures when handling the personal information of a minor.

Article 8: Personal Information Manager

Any complaints or questions relating to Samsung Electronics’ handling of the personal information of its customers shall be directed to the following personnel:

- Personal Information Manager
  Name : Jong Hye, Ryu    Dept. : VD
  Tel. : +82-31-277-1838  Position: Senior Manager
  E-mail : jhryu21@samsung.com
- Personal Information Protection Staff
  Name : Seung Ho Jang     Dept. : VD
  Tel. : +82-10-4608-8372 Position : Manager
  E-mail : seunghoj@samsung.com

Any report or questions relating to the infringement of any personal information may be directed to the following organizations:

Personal Information Infringement Reporting Center (www.118.or.kr/118)
e-Privacy Mark Authentication Committee (www.eprivacy.or.kr/02-580-0533~4)
Internet Crime Investigation Center of the Supreme Prosecutors’ Office (www.spo.go.kr/02-3480-2000)
Cyber Terror Response Center of the National Police Agency (www.ctrc.go.kr/02-392-0330)

Article 9: Taking Security Measures to Protect Personal Information

Samsung Electronics takes the following technical and administrative measures to protect its customers’ personal information from loss, theft, leakage, falsification or damage

Samsung Electronics saves and handles important personal information using an encryption mechanism.

Anti-hacking measures
Samsung Electronics strives to prevent any leakage of or damage to its customer’s personal information caused by hacking or a computer virus.
All data are backed up periodically to prevent against any damage to the stored personal information. In addition, Samsung Electronics uses an antivirus program to prevent any leakage of or damage to its customer’s personal information and adopts an encrypted communication for safe transmission of its customers’ personal information over the network
Furthermore, Samsung Electronics prohibits any unauthorized access from outside and strives to take all available measures to ensure security of its system.

Limiting the personnel allowed to handle personal information and providing training
Samsung Electronics restricts access to the personal information of its customers to those of its personnel (“Personal Information Managers”) who have a legitimate need-to-know to carry out the purpose stipulated in Article 3. Samsung Electronics trains such personnel to protect and safeguard the personal information against unauthorized use or disclosure.
The hand-over procedures for personal information managers are carried out in a protected environment, and each personal information manager receives training on the handling of the personal information of Samsung Electronics’ customers.
For the purpose of preventing access by unrelated personnel, Samsung Electronics designates its computer rooms and data storage rooms as restricted areas.

Operation of the personal information protection organization
Samsung Electronics -- through its personal information protection organization -- oversees the protection of all personal information in its possession and ensures compliance all related procedures by its Personal Information Managers. In the event that a problem is found, Samsung Electronics takes appropriate corrective measures immediately. Notwithstanding the foregoing, Samsung Electronics shall not be liable for matters arising from the leakage of any personal information caused by its customer’s negligence or any technical problems.

Article 10: Transmission of Information of Advertising Nature

Samsung Electronics does not send to its customers any information of an advertising nature for commercial purposes against the express will of its customers.

When sending any information of an advertising nature by email for the purpose of online marketing such as product information, Samsung Electronics shall take the following measures: Subject line of e-mail need not contain the terms, "Advertising" or "Advertisement".
Main text of e-mail shall: (1) contain the terms, "Advertising or "Advertisement"; (2) clearly state the name, e-mail address, phone number, and address of the sender so that the recipient can indicate his or her wish to unsubscribe any future emails; and (3) explain the method for indicating the wish to unsubscribe.

Article 11: Announcement of Change to Privacy Policy

This Privacy Policy was established on September 29, 2011; any plan to amend the Privacy Policy in light of the enactment of any new laws, change to any existing laws, government policies or Samsung Electronics’ internal policies, or change to any security technology will be announced on the Samsung Electronics LFD.com Homepage at least seven days prior to the proposed change. Notwithstanding the foregoing, Samsung Electronics will obtain the consent of its customers in case of any significant change to the Privacy Policy affecting the transfer of their personal information to a third party or affecting the use and retention of their personal information.

Version No., of Privacy Policy: V 1.0
Enforcement Date of Privacy Policy: September 30, 2011




Privacy Policy

- Act on Promotion of Information and Communication Network Utilization and information Protection, etc.
“Samsung Electronics Co., Ltd. (“Company”) values the personal information of its customers and complies with the “Act on the Promotion of Information and Communications Utilization and Information Protection, Etc.”

Through this Privacy Policy, the Company informs its customers of the purpose and method of use with regard to the personal information provided by customers as well as the measures that are taken to protect personal information.
This Policy shall become effective on March 2, 2009.

Items of Personal Information collected Company collects the following personal information for purposes of membership, consultation, application for service, etc.
Items Collected: Name, mobile phone number, e-mail
Method of Collection: Collection of personal information through Single or B2B integrated certification or subscription to the GSBM integrated certification system

Purpose of Collection/Use of Personal Information
The Company shall use the personal information collected for the following purposes:
Management of Member
Confirmation of identity or personal identification for the use of the membership service
Others
Operations related to marketing materials regarding Company products

Retention/Use Period of Personal Information
After accomplishing its purpose of collection/use of personal information, Company shall dispose of the relevant information without delay.

Procedure and Method Related to the Destruction of Personal Information
In principle, Company shall dispose of the applicable information without delay after accomplishing its purpose of collection/use of personal information. The destruction procedure and method are as follows:
Procedure for Disposal
The customer’s personal information shall be transferred to a separate database and subsequently be disposed of after a certain period of time in accordance with internal policies and applicable laws (refer to the abovementioned Retention/Use Period) and shall not be used for other purposes except when it is required to preserve such information in accordance with applicable laws and regulations
Method of Disposal
Personal information recorded as electronic files in a database shall be destroyed irrecoverably using appropriate technological means.
Personal information recorded on paper shall be disposed of by shredding or burning.

Provision of Personal Information
In principle, the Company shall not provide any personal information of the users to any outside party, except under any of the following cases:
In case the user gives prior consent
In accordance with the relevant laws and regulation, or in case of a request from an investigative agency in accordance with the procedure and method specified in laws and regulations for purposes of investigation

Outsourcing of Collected Personal Information Management
For purposes of customer service, the Company may outsource the management of personal information as follows:
Service Provider: Samsung SDS Co., Ltd.
Details of Outsourced Service: System management, operation, etc.

Right/Obligation of User/Legal Representative and its exercise
1. The customer is entitled to request for the inspection, change, removal, or suspension of his or her personal information or to withdraw his or her consent in relation to personal information. In case the customer requests for inspection, change, removal, or suspension, the Company shall take appropriate measures without any delay upon the verification of identity after the customer calls 1588-3366 or communicates with the Samsung Electronics Personal Information Manager and staff in writing, by phone, or via e-mail.
2. In case the customer requests for the correction of any error in personal information, the Company shall neither use nor provide the applicable personal information until the completion of correction. In addition, if erroneous personal information has already been provided to a third party, the Company shall make the appropriate correction by notifying such third party without delay of the result of correction.
3. “Samsung Electronics” shall appropriately handle the personal information of which destruction is requestedby the customer in accordance with Company’s policy for the retention and use period of the personal information or other laws and regulations and take appropriate measures to prevent such information from being inspected or used for other purposes.
4. The customer is advised to enter accurate personal information for the purpose of preventing any and all unexpected accidents. The customer shall be responsible for any accident arising from the inaccuracy of personal information provided and may be deprived of membership due to false information such as the use of information stolen from others.
5. The customer is entitled to receive protection for his or her own personal information but also has obligations to protect himself/herself and to refrain from infringing another person’s information. The customer is advised to prevent the leak of his/her personal information and to refrain from damaging other’s personal information or any website pages. Any customer infringing other’s personal information or committing defamation by violating the obligations may be subject to penalty in accordance with the relevant laws.
6. Protection of Personal Information of Minors
In principle, Company shall not collect the personal information of minors.
In case collecting the personal information of minors is required for payment or delivery, Company shall ask for the consent of their legal guardian in advance and destroy the applicable personal information immediately at the end of the relevant operations. In addition, Company shall thoroughly manage personal information during its operations.

Installation/Operation of Automatic Collector of Personal Information and Refusal to Use Such
Company shall not operate a device collecting automatically created personal information -- such as Cookies -- when using the Internet Service.

Customer Service Related to Personal Information
For purposes of protecting the customer’s personal information and handling complaints and questions related to personal information, Company designates the following department and Personal Information Manager:

Department in charge of Customer Service: VD
Telephone number: +82-10-4608-8372
E-mail: seunghoj@samsung.com

Name of Personal Information Manager: Jong Hye Ryu
Telephone number: +82- 31-277-1838
E-mail: jhryu21@samsung.com

Any complaint or opinion with regard to personal information protection arising from the use of the Company service may be reported to the Personal Information Manager or department in charge. The Company shall respond to users’ reports in a timely, adequate manner.

Reports or questions on the infringement of personal information may be directed to the following organizations:
1. Personal Information Infringement Reporting Center (www.1336.or.kr/ 118 without local number)
2. e-Privacy Mark Authentication Committee (www.eprivacy.or.kr/02-580-0533~4)
3. Internet Crime Investigation Center of the Supreme Prosecutors’ Office (http://icic.sppo.go.kr/02-3480-3600)
4. Cyber Terror Response Center of the National Police Agency (www.ctrc.go.kr/02-392-0330)